Assessment
Market position review
An assessment of where your firm wins work today, where margins quietly erode, and which customer segments deserve more of the owner’s attention.
We map revenue and contribution by customer type, review how you win and lose work, and test whether your stated “ideal customer” matches the work that actually sustains the firm. The output is a short position paper and a recommended focus for the next sales year — useful before you invest in a new region or a second product line.